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In order to create relevant and useful content, you need to clearly know your audience and their desires. You must satisfy her need for specific information - exactly the one that she lacks. Remember that you cannot please everyone at once.
If you provide specific services to a general audience, explain the processes in a simpler language, detailing all the mechanics that you describe. If you are the founder of a B2B service and an expert in a particular niche, look for new information that is useful for professionals. Use the analytics of your site and social networks to find out the socio-demographic composition of the audience and draw up a specific portrait of the reader - then you can start creating a blog.
Perhaps you are going to increase sales, or increase the number of customers, or create a business from scratch, or become the face of a brand, or even write a book. Depending on what you need, you will develop a content plan. Beware of vague categories, your goals should be as specific and detailed as possible. Every time before you come up with the next topic for the record or determine its content, you should refer to your main tasks and ask yourself how they fit in with your plans. Consistency is the foundation of blogging. You need to secure reader expectations and stick to a reasonable schedule. How much time are you going to devote to creating valuable content? How many posts can you realistically manage to write without forcing yourself to sit at them at night? The main thing is not frequency, but regularity.
If you don't stick to this setting, people will get tired of waiting for new content and won't return to your blog pages. In addition, the information must be useful and well-formed, and if you force yourself to write often, this may adversely affect the quality of the materials.
Most likely, you already have a lot of ideas that you want to implement - now they need to be fixed. Creating an editorial calendar will greatly increase the effectiveness of the work on the blog - you will know what day, what time and what material should be released. There are a lot of tools for creating such a calendar - from Google Docs to various task managers.
Instead of considering them, let's focus on the main thing - what items should your plan include. These are the post date, author (if there is someone else besides you), title (at least a draft), status, section (if there are more than one), tags, notes, and a call to action (if your article has specific measurable actions, such as how to "buy", "order", "write to the author").
The editorial calendar and schedule of materials should not put pressure on you - it's okay if you don't have time for something, because this is not your main activity. The main task of this tool is to organize you and make sure that you have at least a rough idea of what you will write about tomorrow, this week or this month.
If your goal is to attract readers to your blog, focus on SEO (just don't overdo it), count the number of views, the number of visits from search engines and the percentage of new users. If you're looking to increase sales, take into account the average length of stay on the blog, the number of pages viewed per visit, and traffic from other sites (if any). If you are blogging for a specific community (for example, market players), pay attention to repeat visits, comments, links from social networks and subscriptions. How to learn to do business? You can graduate from university with a degree in management and management. You can buy the entire section of economic literature in a bookstore. Or you can simply subscribe to the blogs of successful entrepreneurs and learn directly online. Shall we try? A well-known Russian businessman, who previously managed Karusel and Pyaterochka, and now a managing partner of the Management Development Group, maintains his own blog for entrepreneurs. It publishes useful tips adapted to domestic realities, analytical articles, interviews with successful people, and the author's own reasoning. In one of the latest bright articles, for example, Dmitry wonders why his management style is called ruthless, and, as always, finds a logical answer. It is read by Igor Mann, Vadim Dozortsev and Maxim Batyrev (we will also talk about them, but later). It helps companies conduct high-quality system marketing, with which you can improve business processes and get more profit. Andrey Zinkevich, the owner of Ad.Wize, blogs on various topics. The most popular ones are system marketing, business promotion on their own, promotion through email marketing, content marketing, etc. Batyanya Kombat shares his thoughts on LiveJournal. The Great Seller of All Russia, a writer and business speaker, publishes interviews with his loved ones, holds competitions among managers and generates useful articles with enviable regularity. Each Combat publication is a ready-made article for a popular blog. For example, what are the seven deadly sins of a leader, how people can and should not be punished (for example, in no case should one ignore or invade personal space), what should be the page of managers in social networks.
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