In 2022, There are 10 PPC Trends You Cant Ignore.

Google Ads had 18 upgrades in the fourth quarter of 2019, while Microsoft Advertising received four updates throughout the year.

Smart advertising campaigns, YouTube's lead ads, and the audience expansion tool (similar to Facebook's Lookalike Audience) were among the most exciting announcements from Google Marketing Live 2019 – an annual conference for marketers to learn about the latest products or new features for the coming year.

Microsoft, on the other hand, has been experimenting with AI-powered recommendations in their Advertising Editor. This update may include ideas like as adding new keywords, estimating mainline bids, and repairing ad groups that are missing advertisements or keywords.

Whether you're an advertiser or a marketing agency, staying up to date on the latest features and trends can help you take your PPC game to the next level in 2022 and beyond.

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In 2022, there are 10 PPC Trends You Can't Ignore.
PPC Automation is the first trend to emerge.
Automation – the use of artificial intelligence (AI) and machine learning (ML) to automate labor-intensive operations associated with Google and Bing ads – will be one of the main trends in Pay-per-Click (PPC) advertising in 2022.

The global automation sector is expected to grow at a rapid pace by 2021, generating somewhere in the vicinity of $238 billion, with process automation accounting for the largest segment. By 2021, the market for process automation will have grown from 71.5 percent to 83.2 percent:

Size of the global automation market
Although PPC automation isn't quite new, it will begin to play a considerably larger part in the future, such as with ad testing:

ad testing software
Automation will be utilised to optimise PPC campaigns, according to the evidence, and will be readily adopted by PPC specialists to:

Calculate the most effective bidding strategy for various objectives.
Set bids to get as many conversions as possible within a specified time frame. CPA
Look for ad auctions that are more likely to result in conversions to increase CPC.
Stop running ads that aren't working and focus on the ones that are.
Determine whether or not an account is performing well.
Using Google Scripts, dynamically produce ads based on user behaviour and website content. Create and optimise ad copy based on data streams.
Automate the creation of ad performance reports.
Go a Little Further:

Marketing Automation: Definition, Benefits, and Applications
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Artificial Intelligence (AI) is the second trend.
Artificial intelligence is transforming the world in general, with a projected economic impact of $15.7 trillion by 2030. When it comes to PPC, AI will help marketers build more effective ad campaigns, and it will be especially valuable for:

Predict future ad click-through rates (CTR).
Calculate the influence of advertisements on quality scores.
Determine the likelihood of a given client converting.
Analyze which bids are most likely to generate the most traffic and then optimise keywords, adverts, or campaigns when a specific occurrence occurs (e.g., when your CPC falls below a specified amount)
As AI gains a better understanding of your audience's behaviour, it will be able to develop more precise targeted ads, which will help your PPC campaigns perform better. And it's not only Google or Bing ads that will be affected; AI will also have an impact on Amazon Ads.

With the help of AI, you can improve your Amazon Ads campaign to:

Bids should be automated (for both short-tail and long-tail keywords)
Make bid adjustments based on the projected income per click for the keywords.
Ad campaigns targeting long-tail keywords should be optimised.
At the same time, provide thorough diagnostic information for active keywords.
AI can also be used to create excellent reports. You may build PPC reports in as low as four steps using solutions like Adzooma (a Google Partner). All you have to do now is:

Connect your Google Adwords account.
Click the "Create Report" button in the top right corner of the reporting pane.
Add text, photos, or your own logo to the elements you want in the report.
Choose the metrics you want (keyword rank, ACoS, and so on) and the format you want them in (table, line graph, etc.)
Voila! Your report will now be created in an easy-to-understand format, such as this:

Dive Deeper: pasted image 0 21

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Trend #3: Video Ads and PPC: How Artificial Intelligence is Revolutionizing the Digital Marketing Sphere
Let's start with some video statistics:

Videos will account for 82 percent of all corporate and consumer Internet traffic by 2022, up from 75 percent in 2017.
Every week, 78 percent of individuals watched videos on the internet in 2019.
A video's message is remembered up to 95% of the time (as opposed to text).
92% of smartphone users claim they send videos to their pals.
People trust a brand with videos 58 percent more than one without.
Now consider how video will impact PPC in 2022:

Google's vertical video ads will need businesses to adjust.
Marketers will increasingly use video advertising to link to products.
Marketers will begin to use virtual reality (VR) to present viewers with "real" experiences.
In video marketing, Instagram Stories will continue to reign supreme.
Bumper Machine, one of Google's most intriguing video ad capabilities, uses machine learning to build 6-second bumper adverts from lengthier videos (90 seconds or less) for display across YouTube:

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Marketers may manage 6-second bumper advertisements, skippable in-stream ads, and non-skippable in-stream ads with the full-funnel video approach.