Scarcity And Software Set To Power Mercedes-Benz Through 2022

Mercedes-Benz will focus on its most luxurious vehicles and bring more software in-house to tackle higher costs and supply chain bottlenecks which are likely to continue to weigh on returns, the company said on Thursday. The carmaker saw sales drop 5% in 2021 as supply chain shortages constrained production and it continues to widen its source base for semiconductors and develop safety stock to protect against continued bottlenecks, CFO Harald Wilhelm said. Despite supply constraints, the carmaker expects top-end vehicle sales to rise 10% this year as it prioritises the delivery of its most expensive models over maximising unit sales, a strategy CEO Ola Kaellenius hopes will solidify Mercedes-Benz's image as a luxury company. The cost of bringing software in-house was no more than bringing in different components from various partners, Kaellenius said, adding that it was a better way to control spending. "Do you continue the path we have been on for the last 20-30 years, purchasing a patchwork of software... or do you take destiny into your own hands and make sure you have the core stack controlled by you?" Kaellenius said.

Mercedes-Benz will focus on its most luxurious vehicles and bring more software in-house to tackle higher costs and supply chain bottlenecks which are likely to continue to weigh on returns, the company said on Thursday. The carmaker saw sales drop 5% in 2021 as supply chain shortages constrained production and it continues to widen its source base for semiconductors and develop safety stock to protect against continued bottlenecks, CFO Harald Wilhelm said. Despite supply constraints, the carmaker expects top-end vehicle sales to rise 10% this year as it prioritises the delivery of its most expensive models over maximising unit sales, a strategy CEO Ola Kaellenius hopes will solidify Mercedes-Benz's image as a luxury company. The cost of bringing software in-house was no more than bringing in different components from various partners, Kaellenius said, adding that it was a better way to control spending. "Do you continue the path we have been on for the last 20-30 years, purchasing a patchwork of software... or do you take destiny into your own hands and make sure you have the core stack controlled by you?" Kaellenius said.

Mercedes-Benz will focus on its most luxurious vehicles and bring more software in-house to tackle higher costs and supply chain bottlenecks which are likely to continue to weigh on returns, the company said on Thursday. The carmaker saw sales drop 5% in 2021 as supply chain shortages constrained production and it continues to widen its source base for semiconductors and develop safety stock to protect against continued bottlenecks, CFO Harald Wilhelm said. Despite supply constraints, the carmaker expects top-end vehicle sales to rise 10% this year as it prioritises the delivery of its most expensive models over maximising unit sales, a strategy CEO Ola Kaellenius hopes will solidify Mercedes-Benz's image as a luxury company. The cost of bringing software in-house was no more than bringing in different components from various partners, Kaellenius said, adding that it was a better way to control spending. "Do you continue the path we have been on for the last 20-30 years, purchasing a patchwork of software... or do you take destiny into your own hands and make sure you have the core stack controlled by you?" Kaellenius said.

Mercedes-Benz will focus on its most luxurious vehicles and bring more software in-house to tackle higher costs and supply chain bottlenecks which are likely to continue to weigh on returns, the company said on Thursday. The carmaker saw sales drop 5% in 2021 as supply chain shortages constrained production and it continues to widen its source base for semiconductors and develop safety stock to protect against continued bottlenecks, CFO Harald Wilhelm said. Despite supply constraints, the carmaker expects top-end vehicle sales to rise 10% this year as it prioritises the delivery of its most expensive models over maximising unit sales, a strategy CEO Ola Kaellenius hopes will solidify Mercedes-Benz's image as a luxury company. The cost of bringing software in-house was no more than bringing in different components from various partners, Kaellenius said, adding that it was a better way to control spending. "Do you continue the path we have been on for the last 20-30 years, purchasing a patchwork of software... or do you take destiny into your own hands and make sure you have the core stack controlled by you?" Kaellenius said.

Mercedes-Benz will focus on its most luxurious vehicles and bring more software in-house to tackle higher costs and supply chain bottlenecks which are likely to continue to weigh on returns, the company said on Thursday. The carmaker saw sales drop 5% in 2021 as supply chain shortages constrained production and it continues to widen its source base for semiconductors and develop safety stock to protect against continued bottlenecks, CFO Harald Wilhelm said. Despite supply constraints, the carmaker expects top-end vehicle sales to rise 10% this year as it prioritises the delivery of its most expensive models over maximising unit sales, a strategy CEO Ola Kaellenius hopes will solidify Mercedes-Benz's image as a luxury company. The cost of bringing software in-house was no more than bringing in different components from various partners, Kaellenius said, adding that it was a better way to control spending. "Do you continue the path we have been on for the last 20-30 years, purchasing a patchwork of software... or do you take destiny into your own hands and make sure you have the core stack controlled by you?" Kaellenius said.

Mercedes-Benz will focus on its most luxurious vehicles and bring more software in-house to tackle higher costs and supply chain bottlenecks which are likely to continue to weigh on returns, the company said on Thursday. The carmaker saw sales drop 5% in 2021 as supply chain shortages constrained production and it continues to widen its source base for semiconductors and develop safety stock to protect against continued bottlenecks, CFO Harald Wilhelm said. Despite supply constraints, the carmaker expects top-end vehicle sales to rise 10% this year as it prioritises the delivery of its most expensive models over maximising unit sales, a strategy CEO Ola Kaellenius hopes will solidify Mercedes-Benz's image as a luxury company. The cost of bringing software in-house was no more than bringing in different components from various partners, Kaellenius said, adding that it was a better way to control spending. "Do you continue the path we have been on for the last 20-30 years, purchasing a patchwork of software... or do you take destiny into your own hands and make sure you have the core stack controlled by you?" Kaellenius said.