You've done your homework, and you've come to the conclusion that HubSpot is the best option for your company. All that's left is persuading your team to come on board with all of the system's features.
improving the performance of your sales force by implementing inbound marketing
A new product like HubSpot can be intimidating because you don't know where to begin. In order to get everyone on board with using HubSpot sales, here are some tips on how to demonstrate the immediate benefits of the technology.
HubSpot Sales as a tool.
Make sure your CRM and sales tool are linked.
Achieving the buy-in of the entire team.
Using HubSpot's sales platform.
To begin, it's a good idea to become familiar with the platform as soon as possible. Following the instructions in this blog post on how to deploy HubSpot will allow you to get more leads in the door faster. For inbound sales to be successful, what is required?
To use HubSpot, you need to connect your email account to it.
Create a new HubSpot account and import your existing contacts and deals.
To do this, you can make use of features such as the sales dashboard and a variety of chat and meeting options.
The whole list of HubSpot's sales tools can be found here instead of me going through them one by one.
Make sure your CRM and sales tool are linked.
HubSpot CRM can be synced with your sales tools to track deal stages and identify your most profitable staff members (and why). You can get up and running with HubSpot CRM in just a few hours.
In the first stages of using HubSpot, remember that you aren't on your own.
To help you get up to speed, you should take the Sales Software certification exam. You'll learn more about HubSpot Sales with the help of these helpful tutorials. Before you can earn your certification, you'll have to answer a few questions.
To get your team enthused about using HubSpot, you should hold an onboarding session. Make the most of this opportunity to teach them and get them interested.
Now that you've made the investment in this new software, it's time to ensure that your employees are on board.
In order to get the most out of HubSpot, you should bring in an expert to help your team get started. An expert agency can demonstrate how to get started, show you a few crucial tools and answer any questions you and your team may have about the process.
2. All aboard the incoming bus!
SIGN-1: LOVE IS IN THE AIR
It's important to get them involved in inbound marketing if they haven't previously. Attend a HubSpot event with them, allow them to take a few certification exams, and allow them to study on their own.
There are many of materials accessible online but our ‘What is inbound marketing’ resource is a wonderful place to get started. It's a good idea to bookmark it so you can refer back to it in the future.
Oh, there’s also some excellent inbound marketing data to convince them here too.
3. Give them the rundown on the benefits.
Who benefits from this? To sway them, here are a few reasons why they should choose you over the competition.
Identifying the best qualified leads is a snap with HubSpot. With less time sifting through leads, you'll be able to close more business.
The HubSpot platform provides for improved communication between your staff and marketing. Without hesitation, you can send a lead back to marketing if it doesn't seem ready for you yet.
Those tedious and repetitive chores can be automated. Your team's most time-consuming tasks will be simplified with HubSpot. It has the ability to integrate automated follow-ups so that you can spend more time on closing business.
As part of your team's onboarding, give them a few steps to follow. It doesn't matter if you're only going to log in.
Make sure that you and your team have agreed on a set of milestones that will keep everyone on the same page. Two weeks following your introduction, everyone should be able to log in and navigate the site without difficulty, for example.
Each HubSpot feature should have a set period for learning and implementing it. This will ensure that everyone is on the same page.
Are you up for a bit of a challenge? This is a great technique to keep the team engaged without making HubSpot learning feel like a burden....
In the case of HubSpot, a competition to see who can log in and use their account the most frequently is a good idea. Challenge your competitors to register the most deals in HubSpot's sales pipeline by raising the stakes. Consider incentives like extra days off and longer meals for some of the more difficult issues.
As a standalone product, HubSpot's Sales, Marketing, and CRM technologies are powerful. But when combined, these products can be even more powerful. Insist that team members use the platform at least once a day to become more comfortable with the resources available to them.
Give your employees plenty of opportunities to learn, ask questions, and discover the best tools for their needs. To be successful, a company's sales and marketing teams must work together. Having sales tools that help both teams is a significant first step toward working well together. You'll need our sales enablement guide if you want to close more leads with your new strong team.
Our sales enablement guide will help you get your team on board and close more deals.
So, what exactly is sales enablement? Because there's so lot to take in, I'll let you peruse our online resource. All of this and more may be found in this comprehensive guide.
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