The Ultimate And Most Modified Digital Marketing Services

Things are changing too quickly. The old is replaced by the new, nothing in the world stands still. This also applies to online business promotion. Previously, SEO was enough to attract customers from the Internet. A little later, internet marketing came to the rescue of SEO. Now, internet marketing alone is not enough. A new era has arrived - digital marketing. In this article, we will take a closer look at the concept of digital marketing, as well as what channels, services and tools are used in digital marketing.

What is digital marketing

Translated from English, digital (digital) is digital. Accordingly, digital and marketing are digital marketing. Brand promotion and customer acquisition using all possible digital channels (depending on the subject and economic feasibility) - social networks, the Internet, e-mail newsletter, contextual advertising etc. It also uses other tools to help attract customers from the offline environment - SMS, mobile applications on phones. In a word, this is a comprehensive promotion of a product or service using different types of marketing (online + offline).

Digital Marketing Strategy

• definition of the goal (s);

At this stage, you need to formulate the goals of the digital strategy, taking into account all the business goals of the organization.

• identifying target audience (from 3 to 5 and highlighting those who bring the maximum profit);

define target audiences and events that will become a conversion for these groups

• formation of USP and detuning from competitors;
• analysis of tools and technologies;

Take a close look at the company's internal and external digital tools and channels. Also check out the ones that are available but not yet used. Formulate goals, objectives and main challenges for each channel (website, social media, mobile devices, CRM, ERP, etc.)

• content strategy;

A content strategy by (PakLand Marketing) must be carefully developed: consider in detail the tone, audience, method and time of content delivery. And, most importantly, do not deviate from the goal - communicate effectively and appropriately with users.

• execution of tasks and decomposition of goals;

Prioritize tasks based on urgency, importance, timeline, budget, and other resources available. Then distribute them among employees and place KPIs.

• getting the result;

Determine how you will test the results of each step and the success of the project.

• adjusting results and strategy;

After you have completed all the previous steps, you need to carefully analyze them, find bottlenecks and make changes in business processes to improve efficiency.

Benefits of digital marketing

• Build engagement with a wider target audience
• Delivering information to a larger number of potential customers in a short time
• More powerful impact on the audience
• Increasing brand awareness and customer loyalty
• Transparent measurement of marketing campaign results and the ability to make adjustments in real time
• Lower costs compared to traditional advertising.
• Let's talk about digital marketing in numbers

As mentioned above, digital marketing is a set of different marketing tools for attracting customers from both online and offline environments. Let's take a look at what the global numbers tell us about the different new marketing tools.
Email Marketing

• TheNewYorkTimes has 30 emails with a 70% open rate. They got such a result thanks to the narrow segmentation of the target audience. One series of letters works for students, another for retirees, a third for sports fans, etc.
• Experian conducted a study that showed that personalized emails are opened 26% more often than with template subjects.
• MarketingLand reported that 80% of users pay attention to correspondence etiquette with strangers. Their decision on further correspondence depends on this.
• Salesforce claims that using emoji in email can help increase conversions. Only 2% of emails use this digital marketing trick.
• Most of the openings are in letters sent between 6:00 pm and 11:00 pm, according to the Campaign Monitor.
• Monday and Friday are the most productive days for email newsletters, as the other days are the ones with the most emails, reports CoSchedule.
• MarketingLand reports that people over 45 like the humor in the subject line more than younger audiences.

Mobile devices

• A study by DMR showed that more than 50 billion searches per month are made from mobile devices, and this is important for digital marketing.
• 80% of Internet users own smartphones.
• The 2015 State of Marketing Report surveyed marketers on the importance of optimizing emails for mobile devices. 31% of respondents say that more than half of their emails are opened from mobile. It is also known that only 47% of B2C companies fully utilize text optimization.
• ExpressPigeon reports that over 50% of users start using their smartphones as soon as they wake up.
• Research by McKinsey & Company found that 61% of smartphone users do not return to a website if they have difficulty accessing it. In addition, 40% return to competitors.

Social networks

• More than 1 billion smartphone owners use Facebook every month.
• 32% of teens use Instagram more often than other social media. networks.
• More than 20% of the world's population have active Facebook accounts.
• 76% of users log into Facebook daily. Instagram, in turn, accounts for 51% of such users.

Content marketing

• 33% of marketers make between 2 and 5 posts per month.
• 70% of companies are increasing their budget for video content.
• The popularity of infographics has grown by 800% over the past year.
• More than 80% of marketers use written content and plan to increase it.
• 28% of digital marketers study podcasts.

SEO

• More than 600 million users do not want to see ads, using various services to block it. One of the benefits of organic sites.
• About 60% of B2B marketers say they got the majority of their customers through SEO.
• The first 3 sites from search results receive more than 50% of conversions.
• 39% of users will leave a site if it takes a long time to load.